How To Use Google As Your Resume!!

If you’re job hunting, you may be thinking the first thing you need to do is put together your resumé. That used to be true before the Internet. But these days, the new resumé is called Google.

What an employer finds out about you simply by Googling your name helps determine whether you get hired. And you’ve got to clean up what the employer finds before the company or nonprofit finds it.

There are four things you can do about this to boost your chances of getting hired: you can edit, fill in, expand and add to your Google resumé. I’ll provide details shortly.

Why Employers Reject Job Hunters
Almost all (91%) of U.S. employers have visited a job-hunter’s profile on social networks and more than 69 percent of employers have rejected some applicants on the basis of what they found. Things that can get you rejected: bad grammar or gross misspelling on your Facebook or LinkedIn profile; anything indicating you lied on your resumé; any badmouthing of previous employers; any signs of racism, prejudice or screwy opinions about stuff; anything indicating alcohol or drug abuse and any — to put it delicately — inappropriate content.

Also on Forbes:

What is sometimes forgotten is that this works both ways.

Sometimes (68% of the time), an employer will offer someone a job because it liked what Google turned up about the person. Things like the creativity or professionalism you demonstrate online; your expressing yourself extremely well online; the employer’s overall impression of your personality online; the wide range of interests you exhibit online and evidence online that you get along well and communicate well with other people.

4 Ways to Improve Your Google Resume
So, now, here are my four tips for improving your Google resumé to help get hired:

1. Edit Your Google Resume
Make a list of adjectives you’d like employers to think of when they consider hiring you. Then Google yourself and see what the search engine pulls up. Also, go over any pages you’ve put up on social sites like Facebook, LinkedIn, Twitter, Instagram, Pinterest or YouTube and remove anything you posted there — or allowed others to post — that contradicts the impression you would like to make.

If you don’t know how to remove an item from a particular site, type or speak the following into a search engine like Google: “How to remove an item from [Facebook]” or whatever.

2. Fill In Your Google Resume
On sites like LinkedIn and Twitter, fill out your profile completely. Leave no part blank unless you have a very good reason. Most importantly, be sure to keep the profile up-to-date. There is nothing that makes you look less professional than having an obviously outdated profile.

Make your LinkedIn profile page really stand out when employers go browsing. Here are some hints on how to do it:

A photo is mandatory. Surveys have shown that not having your photo listed in your LinkedIn profile is a turnoff for most employers. The likelihood that your LinkedIn profile will get viewed increases 11 times if you include a photo. Make it a shot just of your head and shoulders, make it sharply focused and well lit, dress up for it and smile.

In the section called Job Title, if you aren’t searching for a career change and like what you’ve been doing but the title you have doesn’t contain the words a hiring manager would use to search for someone who does what you do, put in a slash mark and then add the title he or she would use. If you’re looking for a change, after listing your current job title, enter a slash and add the industry you want to find a job in so an employer’s search engine will pick you up.

In describing your past jobs or experience, don’t just make a list of tasks or achievements. LinkedIn gives you enough space to tell a story, so tell a story. Summarize some major achievement in that job and then tell a story of how you did it and what the measurable results were. List your skills: you increase the likelihood that your LinkedIn profile will be looked at by 13 times if you do.

In the Summary section, be sure to state whatever you think gives you a competitive advantage in your field.

Under Specialities, list every keyword you can think of that would lead a search engine to find you for the job you want.

Add links to any website you feel would help you stand out — for instance, your blog, if you have one and it’s solely devoted to your area of expertise and your Twitter account, if you’ve only been posting tweets that manifest your expertise in your field.

Join one or more LinkedIn groups related to your expertise. Post sparingly but regularly when the people in it are discussing something you’re an expert on. You want to get a name and reputation in your field.

3. Expand Your Google Resume
There are several ways to expand your presence on the Internet:

Forums: Professional sites like LinkedIn have forums, or groups, organized by subject matter. Look through the directory of those groups or forums, choose one or two related to your industry or interests and, after signing up, speak up regularly when you have something to say that will quietly demonstrate you are an expert in your chosen subject area.

Blogs: Start a blog if you don’t already have one, and update it regularly. If you don’t know how to blog, there are helpful sites like Blogger.com that give you detailed instructions. If you have a blog but it roams in terms of subject matter, start a new one that is more narrowly preoccupied with your particular area of expertis

Twitter: The advantage of Twitter is that it has hashtags and Google is indexing all those tags and tweets. Figure out which hashtags employers are likely to look for when they want to find someone with your expertise and experience.

4. Add to Your Google Resume
It will take any employer or HR department some time to sift through all the stuff about you that may appear when it does a Google search. You would help them by summarizing and organizing the pertinent information about yourself. You can do this by composing an old-type resumé and post it on the Internet (where Google will find it).

What Color Is Your Parachute: 2018 has detailed advice on the best way to craft a resumé. If you need additional guidance, search Google for the topic “keywords on an electronic resumé” or “examples of resumés” or “how to write a resumé.” This will turn up free resources and advice as well as professional resumé writers.

A final tip: Where you post your resumé makes all the difference in the world. If employers post their vacancy on a job board like Monster.com or CareerBuilder.com, they typically have to look through 219 resumeés from job hunters who respond before they find someone to interview and hire. If they post the vacancy on the employer’s website, they typically have to look through just 33.

However, if the job hunter takes the initiative to find a specific job rather than waiting to find a vacancy by, say, typing the name of that job into a search engine and then sending resumés to any companies whose name turns up, employers only have to look through 32 applications before finding someone to hire. If the job hunter takes even more initiative, chooses a company where he or she would like to work and gets a referral from an employee within that company, employers have to look through only 10 such candidates before finding someone to interview and hire.

Source: http://bit.ly/2zkDpFh

Why These 3 Annoying Cover Letter Blunders Make Recruiters Cringe

With unemployment at an all-time low, many employers are complaining they’re struggling to find the talent they need. Meanwhile, millions of job seekers are frustrated by the lack of responses they’re getting from applying to jobs online. Especially when they take the extra time to write a cover letter.

Recruiters Say Most Cover Letters Stink

One of the most common things recruiters say when it comes to cover letters is, “You’ve seen one, you’ve seen them all.” That’s because the majority of job seekers copy free templates off the internet. And sadly, these templates are pretty outdated. Given how many applicants recruiters have to go through to find candidates (the average is 100-plus applicants per position), they quickly become adept at skimming cover letters to determine if the applicant has sent them a dud. If they see one or more things that indicate the candidate’s cover letter is just like every other one, they’ll throw it in the trash. Having worked with thousands of recruiters, I can tell you, the following are the three worst things you can do in your cover letter.

1. “To whom it may concern.

Nothing screams “I’m out of touch” more than addressing the cover letter with this phrase. While you may not know the hiring manager or recruiter’s name, you can at least write “Dear hiring team” to make it a bit more personal.

2. “I’m a [insert bragging here].

If you met the recruiter face to face, you wouldn’t launch into a long monologue about how talented you are. That would be weird. And yet, people suddenly go into over-the-top self-promotion mode when they write a cover letter. The cover letter shouldn’t be about how amazing you think you are. Instead, it should focus on how you know the employer is exceptional at what it does. It’s your job to show the company you understand what it’s all about, and by default, would fit in with their corporate culture.

3. “If you look at my résumé you’ll see, blah, blah, blah.”

There is zero need to recap your resume in the cover letter. The recruiter is capable of looking over your skills and experience. Repeating yourself in the cover letter is a big waste of the recruiter’s time–something they don’t appreciate.

Want your cover letter to stand out and get recruiters to call you? Then you need to share something attention-grabbing. A strong opening line that generates curiosity, such as,

“I remember the first time I learned the importance of your product,” followed up by a powerful personal story that ties you to the employer’s mission is the best way to showcase you’re a match for their corporate culture. This is referred to as the disruptive cover letter technique, and it provides recruiters with refreshingly original content that makes them want to speak to the candidate who wrote it.

Don’t turn recruiters off with a boring, just-like-all-the-others cover letter. Instead, focus on creating something that engages the hearts and minds of recruiters–ultimately, motivating them to want to talk to the talented person who was wise enough to write something that’s both relevant and unique.

Source: http://on.inc.com/2fRwFd3