Gone are the days when posting an ad in a shop window or writing a job description for the local paper were the best ways to find employees. These days, companies have a range of channels for recruiting new talent.
1. Social media provides access to millions of job seekers:
Why wait for people to come to you when you can go to them? Millions of highly-educated employees use sites like LinkedIn and there are a number of different ways recruiters can headhunt top talent such as messaging someone who looks to be currently unemployed but seems to have all the qualifications you are looking for or to join industry and skill-based LinkedIn groups to spot those actively involved in intelligent discussions or debates.
2. Social media allows you to target people by geographic location:
Those looking to expand their workforce can also use LinkedIn’s advance search functionalities to find people within a specific geographical radius that possess the right self-identified skills, education or work experience integral to a given search. This means that by using the right keywords, you can quickly identify those who might be interested in working for you before reading their profiles and making contact if you feel it’s right.
3. Social media helps spread the word about a certain role:
In order to find the right candidates it’s a good idea to cast your net wide – and social media can help you do this without any hassle at all. One of the best ways to get the word out is to set up a Facebook account for a business page and to post job ads online which all your followers can see. These job roles will then either be liked by potential candidates or shared with others who may be interested – but don’t forget to include a call to action to make your social media recruitment campaign worthwhile.
4. Social sites can draw attention to your business:
Similarly, sites like Facebook and Twitter can increase brand awareness and draw attention to your business, particularly if you keep the content updated and make regular posts or tweets. If you make the effort to follow people and build up a good reputation, you may find potential candidates contact you even when you don’t have a vacancy. This means people think your company is worth working for and while a position might not be available you could always hold onto their CV for future use. Get more tips and tricks on how to use Twitter effectively here: 125 Twitter Job Search Tips eBook.
5. Google+ is great for candidate sourcing:
Google is the largest search engine in the world, it has the biggest free email platform (Gmail) and is now the third biggest social network, making Google+ the ideal place to look for candidates. With over half a billion users, employers can send fellow Google+ users an email to their Gmail account even if they don’t have their email address and can engage with prospective employers via the commenting engine on YouTube and Blogger.
6. Recruitment can be done on the go thanks to social media apps:
We live in an extremely fast-paced world, but social media apps make it easier than ever to log in and look for candidates on the go. The top platforms (Facebook, Twitter and LinkedIn) can be accessed from mobile devices such as smartphones and tablets giving employers much more flexibility than they once had.
Social media can undoubtedly help you to find the right candidate, you just have to use it properly.