Which Marketing Channel is Best for Recruitment in 2020?
With so many marketing channels, modern recruiters are struggling to decide which marketing channel is the best for recruiting. Which marketing channel should you focus on in 2020 if you want to attract and hire top talent? Read on to find out!
The recruitment marketing era
The internet age has massively expanded recruitment possibilities. Instead of being practically limited to advertising locally, you can now use recruitment marketing to easily market your positions to the entire web.
You don’t have unlimited time
Upon first glance, the rich online opportunities seem ripe for the taking, but many recruiters feel less optimistic when they think about how much time and effort can go into posting and responding to ads through just one channel.
When you have a business to run and everyday operations to handle, you can’t afford to spend hours each day handling recruitment – no matter how important it may be that you attract the best candidates. This can easily lead to frustration (it isn’t fun to leave options on the table).
This is what drives people to wonder which marketing channel is best for recruitment. Knowing that their time is limited, they want to pick out whichever channel best warrants 100% of their job-posting effort. That seems sensible (better to do great work through one channel than mediocre work through several), so let’s look at the options.
Different marketing channels you can use for recruitment
What channels are open to the modern recruiter? Here’s a solid list to begin with:
- Company sites
Depending on the popularity of your brand, it can be effective to heavily promote your available roles on your website (or websites). You might even have a dedicated career site with additional information for viable candidates. - Influencer marketing
This might sound like an odd fit because the idea of having a suitable influencer straightforwardly list a job posting is somewhat comical, but that isn’t how it works. Instead, it’s about building up the value of your brand to make it more appealing to jobseekers – establishing your expertise and authority in your field - Social media platforms
Great for networking and sharing succinct pieces of information, social media platforms have become very productive for jobseekers.Certain platforms (like LinkedIn) are more business-oriented than others, but each platform has something to offer through reaching a distinct audience. In short, social media recruiting is a must these days!
- PPC advertising
One of the most reliable ways to bring in online traffic, running PPC ads can be used to target recruitment-centric keywords. Unfortunately, since Google now prefers to top its SERPs with its own job-aggregation feed (drawing from job listing sites), Google Ads are no longer effective – consider social media PPC if anything.
So which marketing channel should you use in recruitment?
In closing, while there’s some logical reasoning behind it, it doesn’t ultimately make much sense to concentrate on one specific marketing channel for recruitment across the board. You might want to concentrate on one for a particular job listing, but you’d need to decide which one based on its unique qualities.
Alternatively, you could just use a solution like Talentlyft to ensure optimal cross-channel coverage for your postings and bring in plenty of prospects you can choose from at your leisure. It doesn’t seem like a hard decision!
- PPC advertising
