Employment in the media and entertainment industry increases by 9% in the 12 months to May 2015, thanks to increased penetration of digital media, satellite TV, and wide scale adoption of smartphones. Over 60 per cent of the demand in the media and the entertainment sector is for entry and junior level professionals with upto 5 years of relevant experience. Wider acceptability and use of internet-based apps have also resulted in a rise in demand for social media professionals. Skills and specializations are highly sought in areas of writing project management and blogging apart from in-depth knowledge and understanding of social media platforms
Nearly 50% of the demand for entertainment as well as media professionals comes from metros with Mumbai and Delhi NCR claiming the highest share. Among other key locations, Hyderabad, Pune and Ahmedabad have the highest share of jobs for media professionals. The Indian media and entertainment industry is entering a strong growth phase, backed by rising consumer payments and advertising revenues across all sectors. Revenue from advertising alone is expected to grow at a CAGR of 13 per cent and will exceed Rs 60,000 crores (USD 9.64 billion) by 2018.
