Career Advice

How Do Recruiters Find Promising Students On Social Media?

Using LinkedIn to recruit

Many business owners use LinkedIn to find and recruit talented students. This social networking site is designed to make it easy for recruiters to find job-seekers. That is why many students looking for jobs have LinkedIn profiles. A LinkedIn profile is very much like an online CV.

That does not mean that LinkedIn can replace a conventional CV. The role of LinkedIn cannot be denied when it comes to finding promising candidates online.

Recruiting from Facebook

Facebook is now the most widely used social networking site. Users like Facebook for a host of reasons. You can create your personal profile, exchange messages, and add others as friends. There are numerous groups and events, and the members share not only text but also photos and videos.

Although most users of Facebook use it for connecting with their near and dear ones, organizations are now trying to get the best out of this social networking site. It benefits the students, too. However, things are a lot easier for students these days.

Recruiters can access the information of students and contact them. If we look at the phenomenon from a career perspective, we can see that Facebook is a really easy way for recruiters to contact promising students and interview them to know if they are capable of getting the job done.  All these have been possible mainly because of the informal nature of the site. When a recruiter communicates with a student, the conversation goes smoothly, because they are ‘friends’ on the site.

Tips for recruiters

  • Organize competitions. To get the best out of digital media, you can organize competitions where students can participate and prove their skills. Hold a competition and let students know about your company and the brands. Before they become professionals, they need to know these things and realize their responsibilities. The goal of such a competition is to let them know how your company works.
  • Set up a referral program. An employee referral program can greatly help you find promising students who can serve as your employees. If you set up a program like this, your current employees will also be happy. They can act as brand ambassadors for your company. If your employees refer to some promising students, reward the employees.
  • Do not take too long to hire. Some recruitment agencies take a long time to make decisions and lose many talents. If you take too long, your potential candidates will get hired by your competitors. Do not take too long, because, in that case, your candidate will either get another job or lose interest in your company. It is very important to value the time of your candidates. Do not let the students wait too long for your response. Contact them instantly.
  • Be flexible. When you contact students on social media, do not be very strict. Talk to them in such a way that they do not feel pressured. Give them a sense of freedom and flexibility, and keep the conversations in line with the informal nature of social media.
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